| |
| |
|
Tiffany's Tips On Writing Articles |
|
|
|
Be in the Trade Publications Your Customers Read
Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions. Appearing in those publications can boost both your ego and your business. A feature in Nailpro may not have the same cachet, but if your clients are nail salons, you should be there. Trade magazines and newsletters give you exposure where it counts-with your potential customers. You may already know of some publications in your industry, but you can learn more about them and discover new ones in media directories at your library. Standard Rate and Data Service publishes information about magazines' demographics, circulation, ad rates, etc. Writer's Market, Gale Directory of Publications and others will provide lots of leads. Remember that you are not necessarily interested in publications that are read by you and your competitors, you are looking for those read by your potential customers. Another way to locate magazines and newsletters of interest to your target market is to ask your current clients which ones they value. When you find information about a publication with which you are unfamiliar, request sample copies and writer's guidelines. Then, study them to see how you might be able to fit into their editorial needs and provide information of use to their readers. Send press releases to announce news. Do you have a new product their readers need to know about? Do you know something that can help them be more successful? You may get a blurb or a story out of it. Offer your products for review. Books, tools, technology and other products are reviewed in many trade publications. Write articles for publication. You may get paid for the articles but, whether free or fee, you should insist on a byline that identifies you and your company and includes contact information, such as a phone number or web site URL. Reprints of these articles can also be used in your media kit and in proposals, or simply mailed to clients and potential clients. Send a letter introducing yourself and describing your background and areas of expertise. Let them know you are available for interview when they need information about the topics on which you are an expert. They may run a profile of you, or contact you for a quote within an article. If they have a feature where readers submit questions to be answered by experts, offer yourself as one of the experts. Suggest a column. You may be able to land a monthly column by sending a few (three to six) sample columns to the editor, along with a description of your vision for the column. Look for other opportunities to get your information published. Does the magazine run case studies? Maybe your company can be featured, or you can share a client's story (with the client's permission, of course). Do they run contests or polls asking readers to comment on an issue or problem? Respond. Write letters to the editor. Consider the publication's current features and see how you can fit in and benefit their readers. Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free marketing tips, articles and more at http://www.IdeaLady.com/.
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
So You Want to Be a Web Copywriter? I get tons of emails from people who want to break into web copywriting. Are you another one who's itching to get in on the copywriting action but don't know how it's done?Let me guess. Discover How You Can Write an Article That Will Excite Your Target Market and Make You Money! I am often approached and asked, how do I write an article that will get published in other peoples ezines, newsletters, newspapers or other publications, and it's a VERY good question as it's not a case of sitting down and writing just anything - there are some tricks to doing it, and I'm going to share with you some the basic process you need to follow to get started in the right direction?First of all why even bother to write an article?Well for one, it's a fabulous way to gain FREE exposure to a target market you want, but don't have yourself. It's also a terrific way of increasing your own personal profile, as articles build your credibility as an expert of the topic you're writing about. Article Writing For Fame And Fortune How would you like to have your name and web address spread all over the internet?How would you like to have your web site move up to the first few pages on the major search engines?Actually, it's not as difficult as you may think. It requires some time and effort on your part, however, the rewards can far outweigh the effort that you put in. Increase Site Page Rank By Writing Free Articles Are you looking for a better way to promote your website at little or no cost? One simple, yet effective, idea is to write articles about a subject in which you have expertise. Once written, then attempt to distribute these articles for free publication on other resource websites and/or newsletters with, of course, the stipulation that your brief bio and a link to your site remain intact. 15 Commandments To Submitting Articles - Article Submission Sites 1) Don't use all capitals in your title:People don't like to be yelled at. USING CAPITALS is the same as yelling and looks awful. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. Writing for Dollars - How To Get Started "When you provide good information from which readers can learn and profit, people are more likely to buy your products and services."- Heidi Richards -So just how do you get started? The first step, of course is to write the article. Guest Articles: Good for Some, Bad for Others A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another -- depending on the site's purpose and the underlying reasoning behind the action.If an action doesn't directly and logically plug into site goals, then there are likely more profitable ways to spend that time and effort. Reprint Article Headlines - the Reader is Secondary A great headline can be the difference between having your free reprint article published once (on your own website.. Writing for the Internet - How to Market Yourself on the Web Writing articles for online newsletters and websites can be a low cost, effective and powerful way of marketing yourself to new clients.Writing for the Web, however, is quite different from writing for other formats. Publishing: Changing realities (I) When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. From experience, you will know that after planting your seeds, it takes time before your efforts will actually bear fruit. The RIGHT Way To WRITE Articles As a follow up to my previous article on the WRONG way to write articles (see link at the end), this article shows you the RIGHT way to write articles.As you no doubt already know, writing articles is probably the most effective way to promote your web site - by writing your article in the RIGHT way, you maximize the results you can achieve from your article submissions. Article Writing: 10 Easy Ways To Generate Highly Read Article Ideas If you're writer, I am sure sometimes you may have run out of topics to write about.Here are a few tips on how to generate article ideas:1. Ten Top Tips for Writing Articles on the Internet Online readers love information, but be sure your information is crisp, clean, clear and concise. Internet writing is different from print. 9 Top Ways To Get Ideas For Your Next High Quality Article Thanks to recent information that leaked by Google within their US Patent Application 20050071741, we now know that quality content and incoming links are essential to the survival of your website within the search engines.Bottom line, you need to start to develop quality content. Five Tips to Write Winning Web Articles Looking for another no cost promotional tool? Your fee will simply be an investment of a small block of your time and writing what you know most about. But there are a few things to keep in mind when writing for the web. Article Marketing Benefit - Surges in Web Traffic Over and Over Again From Article Writing Writing dozens, hundreds or even thousands of articles and making them available for distribution is one of the best ways to ensure that your website gets surges in traffic over the long-haul. Why? Let me explain:When you put your articles into distribution (meaning you submit them to ezine publishers and the article sites that ezine publishers visit for fresh content), you increase your chances of your article getting picked up as supplemental content by ezine publishers. Thinking in Articles I have a confession to make.I think in "articles. Article Writing Dos and Donts Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy, keep the following Do's and Don'ts in mind. How To Master Article Writing To Get More Traffic If you are starving for traffic, can't seem to consistently draw thousands of visitors to your website each day and struggle to get them to buy when they get there - you can benefit from this technique.For several months now I've consistently written and submitted at least 2 articles each week.
|
| home | site map |
| © 2006 |
