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Tiffany's Tips On Writing Articles |
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The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships
Ok, today we are going to talk about one of my favorite Big Ticket Marketing tools - writing articles! You are probably thinking, what does writing articles have to do with Big Ticket Marketing? Well, it turns out, it has plenty to do with it and I'm going to tell you why. It's about the relationship! As a Big Ticket Marketer you have an even tougher job of convincing your potential customers to become actual customers. That's because Big Ticket items have a much higher price tag then other products. And the higher price tag means that you have more skepticism to overcome than someone who is just selling a $37 e-book. Also, you may be in an industry where there is a lot of competition with products that have very similar capabilities or features. So how do you differentiate yourself and your Big Ticket product from the others? In my opinion, the key factor that should make you different from the others is not price. Although that is an important consideration it is not the only one when people are spending more to purchase a product. The key factor, I believe, is the relationship that you create between yourself and your prospective and existing customers. Prospective and Existing Customers Need to Know You, Like You and Trust You before They Will Buy From You In order to sell to anyone, they have to know you, like you and trust you. This is especially true for Big Ticket items. Obviously there are lots of ways to help your prospective and existing customers to get to know you like you and trust you. One way is to make sure you always provide them with value on an ongoing basis. That means giving them great, highly relevant content for free. Also, supplying free products relevant to their interests. Obviously, the quality of your product and your service must be high or you will quickly lose any customers you have! For Big Ticket item purchasers, it will take them a lot longer to evaluate you and your product. Let's look at a couple of examples: Let's say you you sell real estate. No one is going to jump and buy the first property they are presented with, unless it just happens to completely meet their needs. Instead, they are going to rely on you to provide them with a bunch of choices based on what you tell them you want. That process could take as little as a month or as long as several years depending on how demanding the buyer is. Or say you are in the high tech industry where you sell computer solutions including all the hardware, software and support. In some cases these deals could be worth 1/2 a million dollars or more. Again, no one is going to just write you a check without very seriously evaluating your product and services and YOU! One of the best ways to keep you and your products in the minds of your potential and existing customers is to consistently be in touch with them. And this is where articles are a super Big Ticket Marketing strategy. Why are Articles A Great Big Ticket Marketing Strategy? Articles that are interesting, relevant, on target and useful to your target market are a great way to stay in touch (and in the mind) of your potential and existing customers. Great articles do take some time to write but like anything else, the more you write the easier it becomes. And heck, if you really hate writing articles, there are lots of people on elance.com or other free-lance websites who will be happy to do it for you. All you have to do is publish or email the articles to your prospective and existing customers on a regular basis. You give them value, maintain contact with them and stay in their mind. You never know when the prospective or existing customer will decide that its time to make that purchase. And if you are the person most recently in their mind who do you think they will think of first for the product or service? Here are the benefits of using articles as a Big Ticket Marketing strategy:
For more information on a package that can help you really take your article marketing to the next level including software that helps automate the process check out the Article Announcer Link on the Big Ticket Blog resource page below. Copyright (C) 2005 Chuck Daniel, Like Magic Marketing, LLC -- All Rights Reserved. Chuck is a former Microsoft software designer and program manager who spent more than a decade happily working on Email and CRM. Admittedly a seminar, workshop and information addict, Chuck left Microsoft to pursue his interests in personal development, internet, direct and information marketing and to promote and work for charitable causes. Chuck Daniel This article may be reprinted in its entirety in your E-zine or on your site as long as the content is not modified, all links are left in place and you include the resource box as listed above. If you do use this material, please send us a copy of the publication. Thanks.
MORE RESOURCES:
Writing-Articles - Google News |
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