| |
| |
|
Tiffany's Tips On Writing Articles |
|
|
|
Article Marketing: The Five Indisputable Rules of Author Bio Creation
Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU?? Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend: Do you know what you're trying to achieve by writing web articles? Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc.- because you are. Then you want them to visit your website. Now, how will you get them to visit your website? You're already managed to divert their attention to what you have to say in that dazzling style that's you and you alone. But how will you get them to go all the way down, down, down to the bottom of that article, and click your URL? 1. You will stop thinking of your article bio as your resume. A potential web client or customer does not care to see your list of credentials at the end of an article. As they read your article, they may love what they see, but you're still a stranger. They just want to be entertained, informed, or gratified in some way. It's all about THEM, not YOU. They just want to know who out there can help them. So if you start trumpeting about your vast successes, you'll get them to react, but not in the way that you want. Their reaction will be to CLICK AWAY. So for your business's sake, don't laundry-list your accomplishments in your author bio. 2. You will start thinking of your author bio as the gateway to prosperity. Where does your fortune grow? It grows right in the website that is the home base for what you sell. How are people going to get there? By reading your articles, becoming interested in what you can offer them, and then letting you shuttle them there via your website URL. How will you shuttle them? Tell them what to do! Call the reader to action: Visit http://wordfeeder.com for more information. They're reading that bio box as fast as a finger-snap. If you don't want to lose the customer, tell them what to do and do it quickly. 3. You WILL NOT include more than one URL on your article bio. Ever hear of Bio Boxing? Probably not, because I just made it up. Bio Boxing is what happens when two URLs fight for attention in your bio box. If you read two URLs in one author's bio box, what do you do? Look at one. Look at the other. It's a fifty-fifty shot at finding the answer you need. So you take a deep breath, pick and click. Ohhh!! You crapped out. That website was not even remotely close to what you hoped to find. What do you do now? Get up, get a glass of iced tea, and forget about this whole incident. In article boxing, nobody wins the fight. So don't include more than one URL in your bio box. 4. You will write one bio for each article category that you write to. If you haven't noticed, article websites are ingeniously laid out by industry. In one article, you can be a religious muse, and lead your readers to a spiritual website. You would classify this article in the spiritual section, of course. In another article, you can write to the foodie crowd and lure people to your site where you sell chocolate chip cookies. Note that each of these articles requires its own uniquely-written bio box and corresponding URL link. I'll say it another way: don't mix and match your article categories in your bio box! 5. You will start thinking about your bio as FREE advertising. You've bought ad space before, right? Okay, suppose you sell keyboard cleaners, and one day Staples.com comes by and offers you free ad space on their site. In this space, would you also include a link to that other website where you sell donut holes?? Of course you would not! Likewise, use each bio box as your FREE ADVERTISING for ONE website that attracts ONE AUDIENCE that you just spoke to in your article. Consider the world's biggest corporations; Old Navy, for example. Old Navy is owned by the Gap. Do you EVER hear a reference to Old Navy in Gap ads, or vice-versa? No, NEVER! One of the biggest rules in advertising is to not distract or confuse the customer. Remember the points mentioned above, as a way to ensure that the elusive article reader won't slip right through your nimble typing fingers. Make each article work for you. Target your audience throughout the cohesive package of the article submission form, from beginning to end. Remember that in each article, you will write to ONE audience within ONE category, and the goal is ONE click destination. Pay special attention to the largely ignored author bio, as this is the spot that either makes you or breaks you. Use that author bio box to your advantage while you still have the chance! Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
8 Surefire Methods to Create an Article Title That Will Get Your Article Read More Often Often all the Web Surfer will see is your title, Your Title will determine if your article gets read or not. You can use these techniques together or in combination to get your articles read. Ezine Article Writing In 10 Easy Steps 1. Choose A Topic. A Writers Glossary (Part Three) Find definitions from Q to Z.. Seecrets on Writing: Free Requotable Quotes for Internet Writers Original quotes, when used at the beginning or at the end of an article provide a touch of class. At the least, it will make your article different from the thousands of articles filed daily. Using Anchor Text Optimization In Your Article Viral Marketing Campaign What is Anchor Text Optimization?Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. Secrets About Freelance Writing They Dont Want You To Know The first step to getting published is to find your market. Find a magazine you are familiar with and read the guidelines, read the magazine and as many issues as you can. How to Use Autoresponders With Your Articles Now that you see that articles are the number one way to promote your business, think again about how people can get them even more efficiently.Knowing that your targeted potential customers go to Web site in their field, you'll want your articles posted ready to show that you are the savvy expert in your topic. Top 10 Benefits Of Submitting Articles To E-zines When I started Ezine-In-A-Box I wanted to help people publish their own email newsletter without writing a single word. However, there are many benefits to writing articles and submitting them to other ezines. 10 Article Writing Quirks Much has been touted about the effectiveness of article writing in the promotion of their business. While everyone raves about its benefits I'll look into a few quirks. What is a Ghostwriter and How Can I Find One to Hire? A ghostwriter, as one may think is not a writer from another dimension, but rather a well established writer who researches and writes an article on an assigned topic under someone else's name. Not everybody has the luxury of time and space to write their own content these days, thus giving the term ghostwriter a whole brand new kick. Increase Site Page Rank By Writing Free Articles Are you looking for a better way to promote your website at little or no cost? One simple, yet effective, idea is to write articles about a subject in which you have expertise. Once written, then attempt to distribute these articles for free publication on other resource websites and/or newsletters with, of course, the stipulation that your brief bio and a link to your site remain intact. How To Write an Ezine Article Writing can be fraught at the best of times but it never ceases to amaze me just how much more difficult we make it by our approach. Writing an Ezine Article is no different to writing anything else. 7 Steps Toward Successful Article Writing As you write the outline for your next article, there are seven steps for you to consider in order for you to write successfully. I have put these steps into an acrostic, PURPOSE, which can help you write something that your readers will find interesting, informative, and memorable. Think Bigger When Doing Article Marketing You've already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles of free quality back links to your website. You publish a small handful of articles and submit them to the major article distribution sites and then wait? but nothing happens or your results are depressing. The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships Ok, today we are going to talk about one of my favorite Big Ticket Marketing tools - writing articles!You are probably thinking, what does writing articles have to do with Big Ticket Marketing?Well, it turns out, it has plenty to do with it and I'm going to tell you why.It's about the relationship!As a Big Ticket Marketer you have an even tougher job of convincing your potential customers to become actual customers. Adsense Authors: Who Are These People? Adsense is a program designed by Google to help publishers monetize their websites using high contextually-accurate ads. Adwords is the other side of the coin which allows any person to create an account with Google and bid on keywords or key phrases to have their ads appear in either the search results ad placements, or in content sites that display Adsense ads. Become An Expert Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all of selling from your website.One of my Weekly Tips a week or so ago was to write articles, and become an expert. There is an Article Deep Down Inside of You Just Looking to Bust Out The Most Economical Way to Advertise online is to Submit Articles online for Redistribution. One of the Main Benefits of submitting Articles is one way Back Links to your Web Page. What Posting Articles Online Did For My Google Page Rank In 90 Days Article Marketing Builds Momentum and TrafficWhen I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility The Shortest Distance to Your Home Town Enterprise is Over the InternetCombine two dynamite online methods for bringing your business to the attention of buyers - Local Search and widely posted articles you write. Doing both gives you a jump on your local competition, plus additional credibility and exposure to your market.
|
| home | site map |
| © 2006 |
